Brand integration within the customer retail experience graphic

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Brand integration within the customer retail experience

Tuesday, August 1st, 2017

Fewer logos – but more brand. With brands working harder than ever to engage with consumers at home and on the go, success depends on their bricks and mortar stores reinforcing the brand message and living up to consumers’ expectations. The key? Strategic brand integration. Integrating your brand into a physical space is an opportunity […]

Know your customer’s buying journey once they enter your store graphic

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Know your customer’s buying journey once they enter your store

Wednesday, May 10th, 2017

Knowledge of customer journey is a core requirement of any retail business today, but some retailers are so focused on simply getting customers to the shop door that they overlook the crucial role that physical store environment can play in that journey. Far from ending at the store threshold, a customer’s path to purchase can […]

Three crucial questions when choosing advertising graphic

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Three crucial questions when choosing advertising

Wednesday, December 7th, 2016

Choosing when and where to advertise your business or brand can be complex, confusing, and sometimes expensive if you get it wrong. The first step is to get the basics clear in your head before you start. Ask yourself the following questions, in any order will do: What problem are you trying to solve? Who […]

NOW SHOWING AT ASB THEATRE graphic

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NOW SHOWING AT ASB THEATRE

Thursday, December 1st, 2016

Set in the UK during the stylistically debateable 80’s under the colourful watch of Margaret Thatcher, comes this inspiring and colourful story of a boy who struggles against the odds to make his dreams come true. Don’t miss your chance to see Billy Elliott and rock out to music by Elton John at Auckland’s newest […]

Less is more… is simplicity the simple solution to effective branding? graphic

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Less is more… is simplicity the simple solution to effective branding?

Monday, November 14th, 2016

What is the value of simplicity? Is less truly more when it comes to branding? In today’s high-energy and complex world, where a multitude of brands are constantly bombarding consumers with messages, how can simplicity actually attract customers?   In the current context of hyper-media, where the market is vibrant with numerous brands vying for […]

BRANDPARTNERS WITH NOEL LEEMING: THE BIGGER PICTURE graphic

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BRANDPARTNERS WITH NOEL LEEMING: THE BIGGER PICTURE

Tuesday, October 18th, 2016

A single idea for improving customer experience at Noel Leeming triggered a major redesign and proved that taking a holistic view can have a marked effect on the bottom line… When Noel Leeming Wairau Park wanted a new TV feature wall in its store, little did it know the idea would prompt a rethink of […]

Sensing success: the new way to engage with customers graphic

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Sensing success: the new way to engage with customers

Monday, July 4th, 2016

Building customer loyalty in a world where consumers have more choice than ever before can be tough. How can a brand become a shopper’s preferred option? […]

BRANDPARTNERS WITH FIFTH AVENUE graphic

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BRANDPARTNERS WITH FIFTH AVENUE

Tuesday, April 12th, 2016

Loyal customers are hard to come by, but they are even harder to create. Telling your brand story through authentic values is just the beginning. Of course delivering on your values is next. But don’t take this lightly, it’s a huge responsibility. But then the rewards far outweigh the investment – if done well. These […]

It’s space Jim, but not as we know it graphic

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It’s space Jim, but not as we know it

Thursday, March 31st, 2016

There are plenty of ways to utilise the space inside a work environment. Creating a space that encourages team collaboration is about much more than […]

NEW IN RETAIL – FIFTH AVENUE RELAUNCHES THEIR BRAND AND INTERIOR DESIGN graphic

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NEW IN RETAIL – FIFTH AVENUE RELAUNCHES THEIR BRAND AND INTERIOR DESIGN

Thursday, March 17th, 2016

“My retail store is now a treat on the senses: Sight, sound, touch, smell and taste with unique decadent chocolates and scent technology designed uniquely for FIFTH AVENUE.”

Refresh or retire? Avoid these major rebranding miss takes graphic

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Refresh or retire? Avoid these major rebranding miss takes

Thursday, January 21st, 2016

What happens if a rebranding effort fails miserably? How does a brand know whether to refresh its image, or call it a day and … [MORE]

BRANDPARTNERS WITH SUMMER DAYS FESTIVAL graphic

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BRANDPARTNERS WITH SUMMER DAYS FESTIVAL

Wednesday, January 20th, 2016

A major festival over 3 days that captures the spirit of summer at Takapuna Beach.

What makes a brand trustworthy? graphic

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What makes a brand trustworthy?

Friday, December 18th, 2015

Do you think being trustworthy is the most valuable asset for a brand? Researchers at the University of Murcia in Spain sure think so … [MORE]

BRANDPARTNERS WITH FARMERS graphic

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BRANDPARTNERS WITH FARMERS

Sunday, December 13th, 2015

Welcome back to Queen Street in time for Xmas. Farmers moved from Hobson Road in 1991.

Stop selling and start sharing: The secret of successful branding graphic

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Stop selling and start sharing: The secret of successful branding

Thursday, October 29th, 2015

At its core, what is the fundamental truth about branding? Once we strip back the layers of creative thinking or the desire to be avant-garde… [MORE]

If you’re thinking of popping the question wait till 27 Nov graphic

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If you’re thinking of popping the question wait till 27 Nov

Wednesday, October 21st, 2015

One of the first 99 customers to the new look store at 5 Hurstmere Rd, Takapuna will

#Bestawards2015 graphic

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#Bestawards2015

Thursday, October 15th, 2015

We provided a 6m inflatable pin and 150 replica pin trophies that everyone found a lot of fun at the event. @BRANDPARTNERSX #Bestawards2015

The Great All Black Debate – Video graphic

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The Great All Black Debate – Video

Monday, October 12th, 2015

HARCOURTS as the team sponsor and BRANDPARTNERS as the events company raised nearly $30,000 for the Harbour Roller Mills development squad, preparing our future All Blacks.

The Great All Black Debate – Photos graphic

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The Great All Black Debate – Photos

Wednesday, September 30th, 2015

Thanks to the generous support of HARCOURTS as the team sponsor, BRANDPARTNERS as the events company sponsor…

Neon is the new LED – Or is it? graphic

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Neon is the new LED – Or is it?

Wednesday, September 23rd, 2015

Ready, set, glow? Neon and LED lighting achieve vastly different outcomes. How can the application of these light sources make the difference for… 

ASB SPONSOR THE ABs graphic

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ASB SPONSOR THE ABs

Tuesday, September 22nd, 2015

BRANDPARTNERS Effecting environments at ASB North Wharf in support of the ALL Black World Cup campaign 2015.

Colour: The new psychological brand loyalty program graphic

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Colour: The new psychological brand loyalty program

Tuesday, September 8th, 2015

Colour plays an important role in creating brand identity – to the point where a single colour becomes synonymous with [MORE]