Brand integration within the customer retail experience

Fewer logos - but more brand. With brands working harder than ever to engage with consumers at home and on the go, success depends on their bricks and mortar stores reinforcing the brand message and living up to consumers’ expectations. The key? Strategic brand integration. Integrating your...

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Know your customer’s buying journey once they enter your store

Knowledge of customer journey is a core requirement of any retail business today, but some retailers are so focused on simply getting customers to the shop door that they overlook the crucial role that physical store environment can play in that journey. Far from ending...

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Three crucial questions when choosing advertising

Choosing when and where to advertise your business or brand can be complex, confusing, and sometimes expensive if you get it wrong. The first step is to get the basics clear in your head before you start. Ask yourself the following questions, in any order...

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NOW SHOWING AT ASB THEATRE

Set in the UK during the stylistically debateable 80’s under the colourful watch of Margaret Thatcher, comes this inspiring and colourful story of a boy who struggles against the odds to make his dreams come true. Don’t miss your chance to see Billy Elliott and rock...

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Less is more… is simplicity the simple solution to effective branding?

What is the value of simplicity? Is less truly more when it comes to branding? In today's high-energy and complex world, where a multitude of brands are constantly bombarding consumers with messages, how can simplicity actually attract customers?   In the current context of hyper-media, where the...

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BRANDPARTNERS WITH NOEL LEEMING: THE BIGGER PICTURE

A single idea for improving customer experience at Noel Leeming triggered a major redesign and proved that taking a holistic view can have a marked effect on the bottom line… When Noel Leeming Wairau Park wanted a new TV feature wall in its store, little did...

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BRANDPARTNERS WITH FIFTH AVENUE

Loyal customers are hard to come by, but they are even harder to create. Telling your brand story through authentic values is just the beginning. Of course delivering on your values is next. But don’t take this lightly, it’s a huge responsibility. But then the rewards...

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What makes a brand trustworthy?

Do you think being trustworthy is the most valuable asset for a brand? Researchers at the University of Murcia in Spain sure think so ...

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#Bestawards2015

We provided a 6m inflatable pin and 150 replica pin trophies that everyone found a lot of fun at the event. @BRANDPARTNERSX #Bestawards2015...

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Neon is the new LED – Or is it?

Ready, set, glow? Neon and LED lighting achieve vastly different outcomes. How can the application of these light sources make the difference for...

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ASB SPONSOR THE ABs

BRANDPARTNERS Effecting environments at ASB North Wharf in support of the ALL Black World Cup campaign 2015....

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